29 things you absolutely can't miss in The Iconic's EOFY sale

If there's ever a time to update your winter wardrobe it's during the end of financial year sales. But with all the deals hitting your inbox, Instagram feed, or TikTok scroll it can be hard to work out what's worth your investment.

Thankfully, we've done the hard work for you trawling The Iconic for the best discounts on the items that every wardrobe needs this winter and beyond, because we're not about spending our hard-earned cash on pieces that won't go the distance.

Whether you're building out your capsule wardrobe, you're after some extra items to update your work wardrobe or you just want to nab a bargain, start here!

Denim jackets and shackets

Only denim jacket was $109.95, now $59.95Nobody Denim white belted jacket was $329, now $128Topshop dad XL denim jacket was $100, now $70

No matter the season, or the decade, denim is a wardrobe essential. In 2023 the ways to wear it are endless. Buy it belted, in the shacket silhouette, or as a timeless cropped jacket and you'll have a classic outerwear piece to last you years.

Cosy coats

Atmos&Here wool blend coat was $389.99, now $89.99French Connection twill coat was $269.95, now $179.95

Never buy a coat at full price – that's an order (approved by your bank balance)! Sales (thankfully) happen often and the mid-year, EOFY sales are the perfect place to snag a deal on a classic coat, like these!

Shirt up!

Aere organic cotton white shirt was $90, now $60Atmos&Here oversized shirt was $69.99, now $41.99

Button-up shirts will always have a place in your wardrobe, no matter the season, which makes buying one (or two) now a smart move. Looking to dip your toe in the trend? You can't go wrong in crisp white or striped, extra points if it's an oversized fit.

Dr Martens

Dr Martens patent 3-eye shoe, was $230, now $161Dr Martens unisex 8-eye boots, was $340, now $204

If you weren't kicking around in these in the '90s, now's your chance to jump on the Doc train because these heavy shoes are back. Best of all, they're currently on sale.

Wide leg pants

Atmos&Here plisse pants was $69.99, now $41.99Willa Benny chocolate pants, was $109.95, now $76Aere trim detail pants was $120, now $80

The wider the better, which is why we consider these options worth your time. Keep the colours neutral if you're new to the trend, and know that the options with these pants are endless.

Denim jeans

Nobody Denim Phoebe jeans was $249, now $74Levi's ribcage straight ankle jeans was $149.95, now $74Aere straight leg jeans was $150, now $70

It's not a proper sales round-up without denim jeans. Give up on the skinny-leg varieties and refresh your wardrobe with a pair of jeans that will breathe new life into everything you pair them with.

Even more denim...

Aere cotton split leg jeans was $160, now $60Insight straight crop jeans was $109.95, now $45

Cropped, spilt leg, straight, flared or high-waisted, the options are endless and you'll find huge discounts on The Iconic.

'Go with everything' blazers

Atmos&Here green oversized blazer was $119.99, now $60The Fated Arlow blazer was $149.95, now $59Estelle Frankie jacket was $169, now $39

A bold blazer is a chic way to elevate any outfit, so grab one while they're this affordable. No matter the colour or the style the versatility of a blazer is underrated.

Black boots

Atmos&Here leather ankle boots was $179.95, now $90Billini Melody boots was $109.95, now $54

Now's your chance to get a pair of boots to get you through winter and from office to the weekend for under $100.

Cosy outerwear

Kathmandu co-Z high pile pullover was $179.98, now $119.98Unreal Fur Ecuador wrap was $199, now $99

Stock up on cosy jumpers like these delicious offerings from Kathmandu and Unreal Fur, both neutral enough to play nice with the majority of your wardrobe and warm enough for even the chilliest winter days.

Dress it up, or down

Oxford Nina knitted dress was $189, now $119Tussah Lola black knit dress was $129.95, now $90Staud Shoko sweater dress was $255, now $178

The beauty of a long-sleeved knit dress is you can dress them up for a fancy dinner with as little ease as you can dress them down with a pair of sneakers for a day of errands. Either way, you're guaranteed plenty of wear out of this lot. 

Nice tops!

Atmos&Here tie front knit jumper was $79.99, now $32Aere off shoulder ramie top was $80, now $50

'Nice tops' are always hard to come by when you're hoping to put together a 'jeans and a nice top look'. Thankfully, these two will fill your wardrobe's gap this winter, and they're both under $50. Don't miss this deal!

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