Freshen up your blonde with these purple shampoos
While most would say it's worth it, being blonde is an expensive endeavour. Those foils are costly, and they take up a bit of time, too.
With cost-of-living on the rise everywhere, a lot of blonde women are transitioning into a 'recession brunette' phase. Personally, we could never, especially when a good purple shampoo will tone your fading blonde, taking it from brassy to cool and clean once more.
Shampoo can be a fussy product, with a lot of options drying out the hair unnecessarily. A lot of hairdressers will school you on the importance of using one without sulphates, but the choice is personal. We've divided our best purple shampoos into ones with and without sulphates to make the choice a little easier.
Take a squiz at our top picks for brightening up your blonde in-between salon visits and making it last a little longer.
NOTE: Prices are accurate at time of publishing.
Sulphate-free options
Olaplex No. 4P Blonde Enhancer Toning Shampoo
Widely loved for its restorative formula, Olaplex is a favourite among those with bleach and heat-damaged hair. It restores softness and shine with Bis-Aminopropyl Diglycol Dimaleate, their patented ingredient that heals the broken bonds in your hair. This pigmented shampoo is designed to treat blonde hair and counter-balance any brassy tones that crop up when it's been a while since your last dye. Recommended as a treatment after you've used a regular shampoo beforehand, use this one once a week or as needed to brighten your hair tone.
NAK Hair Platinum Blonde Anti-Yellow Shampoo
With potent blue-violet pigments and gentle, hydrating ingredients like coconut oil, pear extract and aloe vera, this shampoo from NAK Hair will restore shiny blondeness to your hair with just a few uses. With a thick formulation, it'll sit on your hair easily for the recommended one-to-five minutes of treatment, returning your hair to a cool, clean blonde afterwards.
Kevin Murphy Blonde Angel Wash
Promising to banish your brassy tones without drying your hair out, this is another popular choice among purple shampoo fans. Suitable for all hair types, and also for grey and silver hair, the Blonde Angel Wash boasts a gentle formula that can be used daily if you choose to. The design of the bottle also means you can get out every last drop as well.
ELEVEN Australia Keep My Blonde Shampoo
A vegan option, this purple shampoo from Australian brand ELEVEN is one of the most affordable options on the list. Infused with blue tones that counteract the orange-toned look of fading blonde, it's also designed to be soothing to the scalp if you've been experiencing any irritation. With a very small amount required for treatment, this 500ml bottle will last you a while. Eleven also recommends using it through your hair twice in the same wash if you don't wash your hair very often.
MOROCCANOIL Blonde Perfecting Purple Shampoo
Another sulphate-free option, this shampoo makes use of argan oil to restore the hair and seal the bonds, keeping it smooth and glossy. The Morrocanoil Hydrating Shampoo has garnered a cult following in the last few years, with the quality only extending into their more specialised products.
"It didn't disappoint. My hair is now toned and hydrated," one Adore Beauty reviewer confirmed.
"I highly recommend. If you love the brand, you will love this shampoo."
Sulphate options
Kérastase Blond Absolu Ultra-Violet Shampoo
Working to balance out your blonde tones and soften your hair, this Kérastase shampoo has hyaluronic acid and edelweiss flower extract for extra hydration. Each treatment requires just a 50-cent-sized dollop, meaning this 250mL bottle will last you a few months, even if you use the shampoo a couple of times a week.
Matrix Total Results Color Obsessed So Silver Shampoo
Promising to neutralise and clarify any off-tones, you can extend your blonde further with Matrix's purple shampoo. Targeting dull, yellow colouring and returning that cool blonde we're always after, you can use this one on colour-treated and natural hair, extending to grey and white shades.
"I have been using it for a few months now and it greatly extended the time in between colours for me," one reviewer shared on Adore Beauty.
"It works really well… also keeps it fresh and vibrant."
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